In 2024, Etsy boasts over 95.5 million active buyers and 8.13 million active sellers. 

However, despite the significant number of users, there are still others (new or already established users) searching for ways on how to boost Etsy sales.

In this guide, we’ll explore several proven tactics to help boost your sales on Etsy. If you’ve been wondering how to boost Etsy sales, this guide is for you.

Let’s dive deeper.

5 Reasons Why You Need to Know How to Boost Etsy Sales

Before we dive into how to boost sales on Etsy, here are a few reasons why you need to read this blog to the end.

If you face any of these issues, take this as a sign to do better and make better business profits with the tips included in this guide.

In essence, if;

1. You’ve listed a trending or seasonal product, but it hasn’t been purchased by anyone in 3–7 days.
2. Your store lacks at least 10 repeat customers. Repeat business is a sign of customer satisfaction and effective marketing strategies.
3. You’re unsure of how to reduce Etsy listing fees, advertising expenses, or platform transaction charges. This means you’re likely losing unnecessary money.
4. You do not frequently show up in Etsy organic search results.
5. You frequently get cart abandonment at checkout.

Does any of this sound like you? Here’s how to fix that.

9 Best Methods on How to Boost Etsy Sales

Here are a few ways to double your profits and guarantee customers’ engagement/satisfaction in your business. 

1. Optimise Your Product Listings

It’s important to optimise your product listing to increase visibility and attract buyers. The best tip is to use keywords that your target customers are searching for. Include them in your product title, description, and tags.

Here’s how:

• Titles: Use descriptive, keyword-rich titles. Think about what a buyer would search for. For example, instead of ‘Italian-made customised cup pallets’, target simple keyword terms such as ‘Handmade Mug’, ‘Ceramic Mug’, etc.

• Tags and Categories: Use all 13 tags provided by Etsy. Don’t repeat the same words, rather, use different variations of them. Also, ensure your products are in the correct category.

• Descriptions: Be clear and detailed. Include size, materials, usage instructions, care tips, and shipping policies. Add bullet points for better readability.

• Photos: Use all 10 photo slots. Showcase the product from different angles, show how it’s being used, and include size comparisons. Bright, natural light works best.

Tip: Tools like Marmalead and eRank can help you identify high-performing keywords for you to use for the titles, tags, and description stages.

2. Offer Limited-Time Discounts or Coupons

Time-sensitive promotions like ‘10% off for 48 hours’ can create a sense of urgency, enabling potential customers to make a purchase before time runs out. Highlight these timely offers in your product title and banner.

Tip: Don’t overly misuse it.

3. Improve Your Store Branding

A well-polished Etsy shop banner, profile image, and About section build credibility. Tell your story – shoppers love buying from relatable, transparent sellers.

Tip: Go for an attractive, short, and witty image rather than long, boring, and overly complex visuals.

4. Use Etsy Ads Wisely

Etsy Ads can significantly boost sales when used strategically. You can:

• Start Small: Begin with a daily budget of $1-5 and monitor performance.

• Promote Bestsellers: Don’t advertise your slow movers. Promote items that already perform well.

• Use Etsy’s Stats: Track which keywords are changing and adjust your tags accordingly.

5. Enhance Customer Experience

Like they say, “Happy Customer, Happy Life”. Here are ways to build a committed community and enhance your customer experience when selling your goods.

• Prompt Communication: Endeavour to reply to messages within 24 hours. Quick replies build trust and rapport.
• Polished Packaging: Good packaging isn’t just for functionality, it’s part of your brand. You could also consider adding a thank-you note or a freebie. Make your customers feel special in every way.
• Request Reviews: After a sale, send a polite message thanking the buyer and encouraging them to leave feedback. This will help you grow.

6. Expand Your Product Range

A diverse product offering attracts more buyers and improves your chances of being found in the search results.

• Introduce Product Variations: You can add different colours, sizes, or customisations to the same product to give your own a fresher feel.
• Bundle Items: Create product bundles at a discounted rate. For example, offer a set of three candles instead of one at a slightly discounted price.
• Seasonal Products: You should put up items that match the current holiday trends. For instance, you could display Christmas lights during the festive season.

7. Offer Free Shipping (If feasible)

Etsy favours listings with free shipping in the search results. Consider factoring shipping into your price to offer this perk without a loss.

8. Promote Your Store on Social Media

Bringing traffic from outside Etsy is a great way to boost visibility and drive targeted buyers. You can use:

• Instagram & Pinterest: These are visual platforms, perfect for handmade and vintage items.
• Behind-the-Scenes Content: Show how you make your products, pack orders, or run your workspace. It makes your brand relatable.
• Hashtags and Collaborations: Use trending hashtags and consider partnering with influencers in your niche.

9. Track and Adjust With Etsy Analytics

Etsy provides sellers with powerful insights. Use them.

• Traffic Sources: See where your visitors are coming from, Etsy search, social media, direct links, etc.
• Conversion Rates: Compare product views to sales to find your strong and weak listings.
• Search Terms: Use this to refine your SEO strategy.

Finally, these tips will help you boost sales on Etsy while also positioning you as one of the top sellers in your niche.

FAQs on How to Boost Etsy Sales 

1. How can I reduce the fees I pay on Etsy?

You can do this by factoring Etsy’s fees into your pricing model, reducing ad spend on low-performing items, and exploring alternative payment platforms such as DSGPay to save on currency conversion and withdrawal charges.

2. What is DSGPay, and how can it help Etsy sellers?

DSGPay is a digital payment solution that enables Etsy sellers to withdraw their USD earnings directly into a local USD virtual account with lower transaction fees and better exchange rates globally.

3. Is it better to offer free shipping or discounted products?

Both can be effective. Etsy favours free shipping in search rankings, but you can build the shipping cost into your product price to avoid losses. Best not to misuse it, however.

4. How often should I update my listings?

At least once a month. Keep tabs on trends and keyword performance. Frequent updates keep your listings fresh and can help boost visibility.

5. How long does it take to start seeing results?

While some sellers see immediate boosts from changes, it often takes 30-90 days of consistent effort to notice significant improvements.

Get Paid from Etsy, The Easy Way with DSGPay

As your sales grow, managing how you get paid becomes just as important as making the sale.

Although there are different ways to withdraw your money on Etsy as a new seller, DSGPay offers a more flexible and cost-effective alternative, especially for new sellers outside the U.S.

Whether you’re a new or struggling seller, navigating Etsy payment processing can be a hassle. However, with DSGPay, you can easily create a virtual account to get paid from Etsy and withdraw your funds almost immediately. It’s fast, simple, and that easy.

With DSGPay, you can:

1. Receive USD from Etsy without a U.S. bank account
   • DSGPay allows users to create a USD virtual account from the comfort of their home. This allows you to receive USD without the need for a U.S. bank account. All you have to do is link your DSGPay account to your Etsy payment option and get paid like a pro.
2. Convert your earnings to your local currency, anytime
   • You can enjoy great exchange rates and transparent fees, so you keep more of what you earn. With DSGPay, you can convert from one currency to another with ease.
3. Withdraw to your local bank account
   • DSGPay supports local rails in many countries, so you can move money faster and cheaper than with international wires. Once you’ve obtained your funds from Etsy, you can easily send them to your local bank account.
4. No local support? You’re still covered.
   • However, if your local country isn’t supported yet, you can send your funds via SWIFT. This is a global payout method that works almost anywhere, with your name shown on the transfer.
5. All-in-one app to manage your money
   • Receive, convert, and withdraw your funds from one simple dashboard, no extra tools, no confusion.

Ready to connect DSGPay to your Etsy store and start receiving payments more efficiently?

Watch the step-by-step video tutorial below to see how easy it is to set up your DSGPay virtual account for Etsy payouts.

Final Thoughts on How to Boost Etsy Sales

There are numerous methods for boosting your Etsy sales. In this article, we’ve highlighted several proven strategies, from optimising product keywords to leveraging product ads, and more. Surely, with the right consistency and mindset, you could be on your way to doubling your initial sales performance.

As your sales grow, make sure you’re not losing money to inefficient payouts. With DSGPay, you can withdraw your USD Etsy earnings directly into a DSGPay local USD virtual account, convert them into a different currency, transfer to your local bank account, or send them to others globally. All from one platform.